• Mark Pearce

Work in talent attraction? You sure about that?

Updated: Sep 12, 2018

We have a problem.

Speak with most recruiters today and they'll tell you they'll find you the best talent. Ask them how and they'll garble something like:

1. We'll advertise your jobs

2. We'll use LinkedIn recruiter

You know, the same thing your internal recruitment teams are doing.

Now the problem.

If they really could find you the best talent, they'd have to be able to attract talented people. And that's no easy task.

You see, to attract people you have to appear attractive. To appear attractive, you have to be able to stand out and develop trust quickly. And to develop trust quickly, you have to be able to cut through the average human attention span.

That now rests at a staggering 7 seconds. (*According to the USNC for Biotechnology)

That's only the beginning. Once you have someone's attention and trust, you have to develop a relationship with them and keep them engaged in that relationship.

You know where I'm heading with this. Influencing and persuading people is part sales, part marketing. The hallmarks of talent attraction.

Let's put this to the test and revisit points 1 and 2 above.

1. We'll advertise your jobs

What's an advert - or an ad? It's something that gets your attention and immediately connects with you - or it doesn't.

If it does, it may engage you over the time it takes you to read and understand it. You may need more convincing, so you'll probably want to dive deeper and request more info.

You're attracted. No two ways about it.

Now look at the job ads on job sites. Spot something missing? They're mostly job descriptions. Boring job descriptions with lists of bullet-pointed demands aren't attractive. Not unless we're desperate and we'll apply anyway in the hope we land lucky.

But there's not many of us around who are that desperate. We research and we find something that best fits us.

Boring job descriptions don't attract talented people.

2. We use LinkedIn recruiter

The platform that brings boring job ads to your social media inbox. You've probably seen the messages.

Subject: Calling all Project Managers

Hi, Mark.

I'm looking for a Project Manager and I wondered if you'd be interested in the following job. Please click the link below to apply.


Please don't click the above link. I made it up.

Where's the skill in sending out this drivel? Its not attractive. It doesn't work.

Talent attraction is a focus in 2018, say CEOs

According to a May 2018 article by management consultancy, McKinsey, CEOs will spend more time on identifying critical roles and attracting talent this year. Somewhere along the line, that thinking and communication got lost.

When we say we work in the field of talent attraction, how are we really going to start showing it?

Job descriptions and aimless LinkedIn recruiter messages simply don't cut it.

Well, as luck would have it, we've put together a 12-page guide to talent attraction with some useful insights. It's yours to download. No catches or sign-ups required.

Unless you want to. There's a form below for that.

One last thing. Please steal some of the ideas in this guide or please steal them all. That’s a genuine please.

Thank you.

PDF Version: Download your guide to talent attraction

Kindle for iPhone/iPad Version: Download your guide to talent attraction

What now?

Inverse Energy is a search consultancy based in Perth, Western Australia with a focus on mid to senior management and leadership jobs across the energy, mining, infrastructure and defence sectors - worked on a retained or exclusive basis.